Description

"Skilled marketing advisors profile in customer behavior, identifying unique selling propositions, and packaging them across the right channels.

There are multiple approaches to marketing. While consultants in the field are generally familiar with the broader categories, specialization is often applicable. Marketing advisors can help with both traditional marketing initiatives and shifting into digital marketing as well. Proficient marketers are well aware of your industry, being able to identify new monetization channels, partnership opportunities, and the most effective short-term and long-term strategies to skyrocket your business in the coming months."

Market Analysis
Brand Positioning
Target Audience

Channel Seletion
Content Creation
Adaptation & Innovation

How does Growth and Marketing Consulting help an organisation?

Growth and marketing consulting is a service that helps organisations achieve their marketing goals and grow their business. Growth and marketing consultants use data-driven strategies and tactics to identify market opportunities, optimise customer acquisition and retention, increase brand awareness and loyalty, and improve sales performance. They also provide guidance on budgeting, product development, digital transformation, innovation, and analytics. By working with growth and marketing consultants, organisations can benefit from expert insights, tailored solutions, increased efficiency, and competitive advantage.

Our role and responsibilities

Crafting and executing marketing strategies aligned with objectives and financial resources is the primary task of a marketing consultant. Their role involves developing plans tailored to drive growth for the company's key offerings. They oversee the implementation of these strategies, assess their effectiveness, and ensure the company meets its goals.
Assessing the company's profile and operations, a marketing consultant offers recommendations for improvements. They delve into the company's structure to grasp its marketing requirements, scrutinize current marketing initiatives such as advertising, social media presence, and customer loyalty programs to gauge their impact on engaging the desired audience and boosting sales.
Conducting marketing research to determine commercial opportunities and industry trends. A marketing consultant should be able to define the target market and position the company’s products or services in the best way to convince customers to make a purchase.
Analysing the competitors, their marketing, and promotional activities. The competitive analysis often includes research on competitors’ sales tactics, products, results, pricing, benefits, content strategy, strengths, and weaknesses. The analysis of competitors will help determine your competitive position in the marketplace.
Advising on positioning, branding, communications, and other issues. These specialists help shape the company’s brand identity or clarify and even redefine the target audience.
Improving customer engagement with the brand through social media. Specialised marketing consultants can focus their efforts on creating and managing social media campaigns, email campaigns, and online advertising using SEO. We discuss different types of marketing consultants later in this article.